Free shipping over $100. Ships from Texas.
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Est. on the Gulf Coast
We make gear for people who spend real days on the water. Not a lifestyle brand that happens to sell shirts. A fishing brand that had to make its own.
01 / The problem
Anyone who fishes the Gulf knows the middle of the day. Glare off the water, no shade on a bay boat, and sunscreen that gave up somewhere around the third drift. The gear that solves it exists, but most of it is priced for a catalogue model who has never cleaned a fish.
02 / The answer
UPF 50+ that holds through the wash. Fabric that dries before you get back to the ramp. A hood that actually covers your neck. Cut so you can cast in it, priced so you can own two.
03 / The range
It started on Texas lakes and followed the water out. Red dirt to reefs, South Padre Island to the Florida Keys. The conditions change, so we build for the difference rather than pretending it is one coast.
04 / The proof
Guides, weekend anglers, families on the dock. The gear ends up in photos we did not stage, which is the only endorsement that has ever meant anything to us.
The sun does not care how good your sunscreen is at hour nine.
05 / The everyday
Real customers, no staging
What we will not cut
Durability and function first, whether you are casting lines, cleaning fish or kicking back at the dock. If it cannot handle the day, it does not ship.
Breathable fabrics and flexible fits, made to move with you on the boat, in the shop or on the shore. Technical should not mean stiff.
Inspired by the outdoors and grounded in utility, without sacrificing everyday wearability. You should want to keep it on after you load the boat.
Not just for looks. Built to perform under pressure and hold up to real use by real watermen and women.
Fresh 2 Salty, then Red Dirt 2 Reefs
2023
One rope hat, ordered in a single small batch because we wanted one and could not find it. Most of them went to friends before we ever listed them.
2023
It started on Texas lakes. The first time we took the gear to the coast it came back covered in salt, still holding its colour, and the range stopped being a freshwater thing.
2024
Orders started showing up from Louisiana, then the Panhandle, then the Keys. Anglers who had never fished Texas were wearing it, so we made that the idea rather than a slogan.
2025
The piece everybody had been asking for. UPF 50+, quick-dry, and a hood that actually covers your neck. It became the one people come back for and buy a second of.